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What’s the best way to conduct usability testing for web sites?

I thought to write an article after a very long silence. Today I thought to reveal about a website. Actually this website is a tool which you can use to Test your website (mobile site, app, etc) to obtain an independent feedback (A free peek into the usability) from a user. I know you will be happy to hear a feedback about your website from someone else, specially if is launched recently so that you can fine tune and optimize its features to improve it further.

Can you imagine how many websites are on the World Wide Web (WWW) today. According to the Internet Live Stats, There are over 1 billion websites on the World Wide Web today. This milestone was first reached in September 2014, as confirmed by NetCraft in its October 2014 Web Server Survey and first estimated and announced by Internet Live Stats.

Yes, 1 billion websites. Do you know how many websites are born each day. This value lies around 140,000 per day (at least during 2012). A survey by Netcraft in 2012 showed that total number of websites launched in 2012 were 51 million i.e. ~140,000 per day. At the time of this article there are 1,156,786,757 websites and 3,578,766,679 internet users (WOW).

I Know How It Works

I can imagine the impact of this growth as a person in the pre-internet era where I worked on Commodore 64 PCs (with 64KB RAM + 20 KB ROM). I will write a separate article about them in the near future.

So I know you will definitely agree how important it is for you to improve and optimize your website to stand against this huge competition. So let’s review this tool and understand its potential benefits further.

With Internet Live Stats tool, you can do a Usability testing (the process of evaluating a site or product’s usability by letting real people try it). You can get a peek into the mind of your users (real feedback, real people, real fast) within a very short period. Here you can see and hear a 5 minute video of a real person using your site or app for free. You have the option to select your own intended audience for testing. This will bring you a real feedback from real people.

Using this tool; you can test;

  • Websites
  • Mobile sites
  • Games
  • Prototypes
  • Mobile Apps
  • Competitor sites

Watch this Reemyu Store Video Review prepared for a web store called Reemyu Store for apparel and clothing accessories. Remember this reviewer is randomly selected (for the free review) and he provides his feedback based on his own knowledge and experience.

You can also obtain a more narrowed down professional feedback based on your;

  • own tasks
    I Know How It Works - create your own tasks

I Know How It Works - create your own tasks1

  • target audience and
    I Know How It Works - select your target audience
  • even create and share clips

They also provide upgraded versions (Basic and Pro). Here are the features of both versions.

Basic

  • Video and audio of your site or app being used
  • Test on computers, phones, and tablets
  • 15 minute maximum video length
  • 25 video storage limit

Pro

  • Video and audio of your site or app being used
  • Test on computers, phones, and tablets
  • 60 minute maximum video length
  • Unlimited video storage
  • Screeners and demographic filters
  • Moderated usability testing
  • Competitive benchmarking
  • Dedicated account manager
  • User tests with your own customers
  • Highlight reels
  • Customer experience analytics
  • Research team to summarize key findings
  • Omni-channel studies
  • Live intercepts of your website visitors
  • Longitudinal studies
  • Dedicated recruiter

To do a test yourself visit the Internet Live Stats website and try it for your own website (or even any selected website).

Hope you enjoyed reading this article. If you have any comments please post it below.

Also, you may visit Reemyu Store website and review it yourself and compare with your feedback with the video above.  Post your questions in our Useful sites Forum to take you to the next level on improving your web site.

Sources
Internet Live Stats (www.internetlivestats.com)

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