Mouseflow – It’s all about monitoring your website’s behavior

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How is your business going? Are you sure you are heading the right direction? Are you sure your company website is aligned with your company strategy? and your website supporting well enough to perform towards achieving your company goals. To answer above questions, why don’t you use an analytical tool to measure your website’s performance?

Today, I am revealing about a website analytical tool, called Mouseflow. It will track and transform visitor clicks, mouse movements, and scroll behaviors in to valuable information to boost your decision making ability. Mouseflow will help you to increase sales, boost conversions, and improve usability of your website. It will optimize your site’s usability and conversions rate.
Mouseflow works by adding a small snippet of JavaScript to your website and it is fully compatible with major mobile devices, namely Android, Blackberry, iPhone, and Windows Phones. According to the Mouseflow team, currently they have 45,000+ client base in action.

The Mouseflow team says, there will be no noticeable effect to your website’s performance as Mouseflow script is highly compressed and starts only once the page has loaded. It works using the tracking script sending highly compressed data packages (~2KB) to Mouseflow platform. The main advantage is, Mouseflow will monitor, instead of taking snapshots of visitor behavior. It’s like an over-the-shoulder recording of your visitors’ screen.

How Mouseflow Works?

Mouseflow lets you record website visitors and see website heatmaps showing where they click, scroll and even pay attention to understand your visitors and their behaviour. Let’s see each technique in detail. Let’s go deeper to understand how Mouseflow provide these capabilities. The below are powerful Mouseflow features which makes it effective and a reliable analytical tool in the market.

  • Session Playback
  • Heatmaps
  • Form Analytics
  • Funnels and
  • Filters

Session Playback
How do you understand your visitors? Mouseflow lets you track all clicks, mouse movements, scrolls, engagement, form fills, and more.

Session Playback
Session Playback [Figure 01]
  • Page-to-Page Tracking
    Mouseflow eliminates guesswork by tracking a visitor’s entire journey on your site. This includes on checkout, dynamic, or members-only pages. You can rewind, fast forward, or drag the scrubber bar to a specific point. And, you can speed it up (1x, 2x, 4x, 8x) or download it for offline use, too.
    Recording Playback Pages
    Recording Playback Pages [Figure 02]
  • Mobile & Responsive Support
    Mouseflow tracks activity from mobile and tablet visitors, too. You can see touch/tap, pinch/zoom, and swipe gestures. You can see how visitors behave on fluid or responsive layouts.
    Recording Mobile
    Recording Mobile [Figure 03]
  • Complete Visitor Details
    Mouseflow gives you key details about each visitor: where they come from, how they find your site, how long they browse, which browser/operating system they use, and much more. It’s all about understanding the people behind the numbers and this is what you need.
    Recording Information
    Recording Information [Figure 04]

Heatmaps
Can you spot key trends in behavior? Mouseflow uncovers where visitors click, move, scroll, pay attention, and are located.

  • Click Heatmap
    Mouseflow shows where visitors click and don’t click. In addition, you can see link analytics with key click, hover, and engagement metrics about each clickable element on a page. This includes anchor-links, buttons, and even erroneous elements. It’s easy to improve your navigation and optimize engagement.
    Click Heatmap
    Click Heatmap [Figure 05]
  • Movement Heatmap
    Mouseflow shows where visitors pay attention. Like eye tracking – at a fraction of the cost. You can improve your page(s) by locating key content and elements where it counts.
    Movement Heatmap
    Movement Heatmap [Figure 06]
  • Scroll Heatmap
    Mouseflow shows you how far down a page, on average, visitors scroll. This lets you see what is seen and what isn’t . You can uncover whether certain content is missed all together.
    Scroll Heatmap
    Scroll Heatmap [Figure 07]
  • Attention Heatmap
    Mouseflow shows where visitors are most engaged and least engaged. It helps you discover how people click, move the mouse, or interact with different parts of a page. In other words, it shows what type of content visitors find interesting.
    Attention Heatmap
    Attention Heatmap [Figure 08]
  • Geo Heatmap
    Mouseflow lets you see where visitors are actually located on a map. This helps uncover patterns in different regions of the world so you can understand your visitors inside and out.
    Geo Heatmap
    Geo Heatmap [Figure 09]

Form Analytics
Are you losing conversions on forms? Mouseflow tracks the time spent, relative time spent, interactions, drop­offs/abandonment, and completions for each form field.

In addition, you can click to play the segment of visitors that fill out or reach each step of the form. This helps you identify and improve the usability and conversion rates on forms throughout your website.

Form Analytics
Form Analytics [Figure 10]
Funnels
How do you know you are not losing visitors in your funnels? Well, Mouseflow shows you how visitors browse from page-to-page. You can build customized funnels to see how different segments of visitors behave at each step. This helps you learn which pages help or hurt conversions.

Funnels
Funnels [Figure 11]
Filters
When it comes to slicing your data, Mouseflow offers powerful segments and filters that are easy-to-use.

Recording Filters
Filters [Figure 12]
  • Live Filtering
    A conclusion is only as good as the underlying data it is based upon. Mouseflow lets you sort/filter your data in real-time glimpse — no need to wait for reports. This lets you answer questions and make decisions without delay.
    Live Filtering
    Live Filtering [Figure 13]
  • Historical Analysis
    Do you wonder whether past content, layouts, or promotions are effective? Mouseflow lets you jump back in time to compare how visitors behave – past and present. This helps you optimize your site (through A/B testing and iterations) without worrying about data.
    Historical Analysis
    Historical Analysis [Figure 14]
  • Saved & Shared Views
    Do you need to understand a particular subset of visitors? Mouseflow lets you sort and filter your data and then save it into a view. If you work in a team, you can share views with others in a single click. You can open views at anytime for instant analysis.
    Saved & Shared Views
    Saved & Shared Views [Figure 15]

Advantages of Mouseflow

  • Customizable Settings
    When it comes customization on how it should track your site, Mouseflow makes it easy to edit domains, take a sample, or exclude certain traffic.
  • Multiple Users
    Working as a part of a team or with clients are made easy. Mouseflow lets you add multiple accounts and manage custom permissions. This makes it easy to collaborate with co-workers, clients, and other stakeholders, you name it.
  • Free Support
    Mouseflow has a strong community of loyal customers and fans. You will get access to their knowledge-base, screen-casts, and how-to/best practices guides.
  • Refund policy?
    Mouseflow offers a 30-day money-back guarantee. Hassle free! So why not you try it?
  • Mouseflow Support
    They offer 24/7 chat, email, and phone support (+1 (855) 668-7335) as well.

Hope you learned something new today, a tool which could be used to boost your website performance.  This can be used for any website until you need to know what’s going behind it. Post your comments or questions here. Or you can join our Forum here to discuss further on this with the community.

Source : www.mouseflow.com

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