Our society is rapidly changing with technology. Web presence is not a luxury anymore but an essential strategy for businesses to compete and strive. It has changed the way we communicated and collaborated at homes, workplaces and in the society as a whole.
Can you sell on Social Media
Once Social media platforms were used to share contents only. As more people started to engage the trend started to change. Even Facebook, Instagram, Twitter, Pinterest, and Linkedin were transformed to serve ads and sell products as these platforms reached millions of users daily.
Do I need a Website for my business?
Both Websites and Social media platforms work together. While most Social media platforms act as a selling platform and serve ads, they also drive a lot of traffic to Websites and vice versa.
Here are the top 12 reasons why do businesses need a website.
These reasons also emphasis on features that every website should have.
A website makes you visible globally
If Technology has changed the way customers behave and think, businesses too have to change how they do business. The traditional way of marketing has become obsolete.
As everyone is connected through the internet, businesses now can easily reach the far end of the globe very quickly to sell their products or services. Business models in the earlier days have changed. B2B, B2C and even C2C business models now operate online 24/7.
A website makes you look professional
A website is an organized block of information presented in a more convenient way for users to understand easily. Having an organized website presenting your business, benefits, products, and services puts you ahead of others. It’s obvious that customers are more attracted to businesses with a professional approach.
Tired of reading, watch a video
Your website can attract new customers through Google
We use search engines to find specific information on the web. Websites are ranked by search engines. People used to search particular words or terms to find something on the internet. Through Search engine optimization you can reach new customers easily by ranking top of search results.
You can clearly showcase your products and services
As websites are well-organized blocks of information, it is the best place to present products and services in an organized manner. We can include images, descriptions, videos or audio explanations to explain to customers about them. Customer reviews and testimonials will support customer’s decision making.
You can display your best reviews and testimonials prominently on your website
Websites provide the facility to showcase customer reviews and testimonials directly to your customers. Reviews and testimonials are the best ways to promote your products or services to your customers to convince, as they will believe fellow customers already tested your products or services rather than you.
A website can encourage customers to contact you
Websites provide a Contact us page and real-time chat agents to interact and collaborate directly with customers. They can expect real-time responses to support their buying decisions.
A website can act as a support interface with customers
Customer support, returns, refunds, and after-sales services are another aspect to measure your business performance. How well you manage to handle customer satisfaction may result in good customer reviews and testimonials to drive more sales.
You can integrate your website with Google Maps so people can find you more easily
Google map is used everywhere. Why not let customers find your business whenever they need to find you.
Reviews on Google provide valuable information about your business to both you and your customers. Business reviews appear next to your listing in Maps and Search results, and can help your business stand out on Google. You can request reviews from customers through a short URL that’s specific to your business.
Your website establishes your place in the industry
A website is a perfect place to present all of the great contents of your business. Your customer reviews, testimonials, achievements, awards, and recognition, etc can be showcased as a powerful brand among the industry you are operating and competing with.
Customers always compare where a brand stands in the industry. Remember websites operate 24/7 providing access to all details regardless of their location.
Having a website enables and supports marketing goals
The traditional ways of marketing like Word of mouth, leaflets, Billboards, Newspaper advertisements, and TV commercials have now become obsolete. Marketing has transformed into a new dimension especially with the web presence and social media presence.
Having a website you can engage with customers to opt-in for a long-lasting relationship via email marketing, social media marketing, newsletters updates, and offers. This saves a huge cost of traditional marketing methods and printed materials and extends reach.
Furthermore, social media (Facebook, Instagram, Twitter, Pinterest, Snapchat, and Linkedin) can be used to distribute and share various content in which you can embed your website links and drive more traffic.
Customer data is the most valuable aspect which provides insight into your business and customer’s behavioral patterns. Website analytics can help you learn who your visitors are, where they come from, how much time they spend on your site, what they are looking at, and many other things.
A website ensures your success over the long term
It’s obvious that having a professional website that presents customer reviews, testimonials, products, services, benefits, and customer support that is accessible 24/7 from anywhere in the world would bring a competitive advantage to any business.
Adopting best practices and incorporating the above beneficial features will definitely result in a long term success.
Microsoft Clarity is another free analytics tool for websites. It helps you see the most popular pages on your website and how users click, scroll, and interact with those pages.