Microsoft Clarity analytics

Microsoft Clarity – Free Heatmaps & Session Recordings

Sometimes back, I wrote an article about Mouseflow tool on monitoring your website’s behavior. Similarly, let me begin by asking a few general questions.

  • Is your business heading the right direction?
  • Are you certain your company website is aligned with your corporate strategy?
  • Your website is performing well towards achieving company goals?

It is certain that we cannot answer these questions without using a website analytical tool to measure website’s performance, reach and user interactions.

What can Google Analytics measure

The Google Analytics is one of the most popular and best digital analytics software today. It is the free web analytics tool by Google that allows you to analyze in-depth detail about the visitor’s behaviour on your website.

The Google analytics is the best tool available today. It provides valuable insights that can help you to shape the success strategy of your business. But generally, it is lacking few features  when it comes to above questions. Such as user behavior and hotspots.

What is Microsoft Clarity and Why we should use It?

Microsoft Clarity is another free analytics tool for websites. It helps you see the most popular pages on your website and how users click, scroll, and interact with those pages. Engagement metrics, website performance data and debugging information give an idea of how to improve web pages. Most importantly, there are no traffic caps. Even a site with a million visitors a day can use it.

Microsoft Clarity Features

It seems like Google has found it’s competitor. Although clarity is too young to compare with Google analytics, still it contains few features that google doesn’t support.

Session playbacks

Clarity allows individual session recordings where you can examine user behavior as it happened. You’ll see where things are working smoothly and where people get stuck.

Heatmaps

The detailed heat maps show you where users clicked and scrolled, and how they moved around your website. This enables you to discover which parts of your page drive the most user engagement.

Insights

Clarity allows you to find interesting user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling. Therefore it drives you to make data-driven decisions to streamline your design.

Scalability

The most important feature of Clarity is, it can scale to support websites of any size without affecting your site’s performance.

How to Install Microsoft Clarity in WordPress

Installing Microsoft Clarity to any website including your WordPress site is very easy. You’ll need to sign up for Microsoft Clarity, and then add a tracking code to your website. I will guide you through the process step by step.

Signing Up for Microsoft Clarity

Pre-requiasites : You need a Microsoft, Facebook, or Google account to sign up

Go to the Microsoft Clarity website.

You  can click on the ‘Get Started’ button.

Microsoft Clarity Website
Microsoft Clarity Website

Once you sign-up you will be prompted to agree on the terms of use. After acceptance, you will end up in the Clarity Dashboard with a popup to add a new project.

Microsoft Clarity - Add a new project
Microsoft Clarity - Add a new project
Next, go ahead and enter a name for your project. You can use the name of your website to make it easily recognizable.

Next, enter your website URL and choose a site category.

Microsoft Clarity should be used by finance, medical, or government-related websites.
After you’ve created the new project, it will then be listed in the dashboard. Just click on it to see the tracking code that you have to add on your site. The screen may look like below.
Microsoft Clarity - Tracking Code
Microsoft Clarity - Tracking Code
Copy the code to a safe place. You will need it later in this tutorial.

How to add the Microsoft Clarity Code to WordPress

One important requirement is that the Micorosoft Clarity tracking code should be present on all pages of your WordPress website.

As always it does, WordPress provides an easy and safe way to make it happen without editing any WordPress code. To do this install and activate Insert Headers and Footers plugin.

The Insert Headers and Footers plugin lets you add any script in your website’s header or footer right from your WordPress dashboard. Microsoft clarity requires the Tracking code to be present in the website header.

To do this, go to the Settings » Insert Headers and Footers page in your WordPress admin interface.
Then copy and paste the Microsoft Clarity code into the ‘Scripts in Header’ box.
Microsoft Clarity - Adding Tracking Code in Headers and Footer Plugin
Microsoft Clarity - Adding Tracking Code in Headers and Footer Plugin

Click on the Save button at the bottom to save your settings.

The plugin will then automatically add the Microsoft Clarity analytics code to all pages of your WordPress site, enabling you to track website visitor activity on your website.

Note : If you’re using a WordPress caching plugin, you need to clear your WordPress cache, enable to verify your site.

After the tracking code is installed, Microsoft Clarity will start recording visitor session data. However it will likely to take up to 2 hours before you can see any results in your Clarity Dashboard.

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